77r77 Privacy Policy

1 Introduction

This Privacy Policy (hereinafter "the Policy") is published by 77r77 (hereinafter "77r77", "we", "us", or "our") and applies to all players, registered users, and visitors to the 77r77 website and mobile-optimised platform (hereinafter collectively "the Platform"). This Policy describes how 77r77 collects, processes, stores, shares, and protects personal data in connection with the operation of our online cricket betting, live casino, slots, and specialty gaming services.

77r77 serves players primarily located in Bangladesh and is committed to handling all personal data with the highest standards of care, security, and transparency. By registering an account on 77r77, making a deposit, placing a bet, or otherwise using the Platform, you acknowledge that you have read and understood this Policy and that you consent to the data practices described herein.

This Policy should be read alongside the 77r77 Terms & Conditions, which govern the overall player relationship with the Platform. In the event of any conflict between this Policy and the Terms & Conditions on a data protection matter, this Policy shall prevail.

2 Data We Collect

77r77 collects several categories of personal data in the course of operating our Platform and delivering services to players. The categories below describe the types of data we may hold about you.

2.1 Identity & Registration Data

When you register an account on 77r77, we collect the following information: your full legal name, date of birth, residential address (including city and district within Bangladesh), mobile phone number, and email address. This information is required to create and manage your player account and to fulfil our Know Your Customer (KYC) obligations.

2.2 Identity Verification Documents

As part of KYC verification, we may collect copies of government-issued identification documents, including your National Identity Card (NID), passport, or birth certificate. Where proof of payment method is required, we may also collect a photograph or scan of the front face of the payment card or mobile wallet details (with sensitive digits redacted) used for deposits.

2.3 Financial & Transaction Data

We record all financial transactions associated with your account, including deposit amounts and timestamps, withdrawal requests and processing records, bet stakes and outcomes, bonus credits and wagering activity, and account balance history. Payment method identifiers (e.g., the registered bKash or Nagad mobile number) are stored but full payment credentials are never retained by 77r77.

2.4 Usage & Behavioural Data

We collect data about how you interact with the Platform, including pages visited, games played, session durations, bet history, live casino activity, search queries made within the Platform, and features accessed. This data is used to improve the Platform experience, personalise content, and support responsible gaming monitoring.

2.5 Technical & Device Data

When you access 77r77, our systems automatically collect certain technical information, including your IP address, browser type and version, operating system, device type (desktop, mobile, tablet), screen resolution, referring URL, and time-zone settings. This information is used for security monitoring, fraud prevention, and performance analytics.

2.6 Communications Data

If you contact 77r77 support via live chat or email, we retain a record of that communication, including the content of the conversation, timestamps, and any attachments or screenshots provided. These records are used for quality assurance, dispute resolution, and training purposes.

3 How We Collect Data

77r77 collects personal data through several channels and mechanisms, as described below.

3.1 Directly From You

The majority of personal data we hold is provided directly by you during: account registration; KYC verification submission; deposit and withdrawal requests; bet placement; contact with our support team; participation in promotions or surveys; and activation of responsible gaming tools such as deposit limits or self-exclusion.

3.2 Automatically Through Platform Use

Technical and usage data is collected automatically as you navigate and interact with the Platform. This includes data collected via server logs, session tracking technology, and first-party analytics tools embedded within the Platform. Automated data collection begins when you first visit the 77r77 website, regardless of whether you are logged in to an account.

3.3 From Third-Party Service Providers

We may receive supplementary data about you from trusted third-party partners, including: payment processors (bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank) who confirm transaction status; KYC verification service providers who cross-reference identity documents against official databases; and fraud prevention services who provide risk scores based on device and behavioural signals. Data received from third parties is used exclusively for the stated purposes and is not merged with data held for marketing purposes without your explicit consent.

3.4 Cookies and Similar Technologies

77r77 uses cookies, pixel tags, and local storage mechanisms to collect data about your browsing behaviour on the Platform. Please refer to Section 9 (Cookies & Tracking) for a detailed explanation of the cookies we use and how you can manage them.

4 Legal Basis for Processing

77r77 processes personal data on the following legal bases, depending on the specific processing activity involved:

• Contractual Necessity: Processing required to perform our obligations under the player account agreement — including account creation, payment processing, bet settlement, and withdrawal processing — is carried out because it is necessary to fulfil the contract between you and 77r77.
• Legal Obligation: Certain processing activities, including KYC verification, anti-money laundering checks, and record-keeping of financial transactions, are carried out because they are required by applicable law or best-practice compliance standards.
• Legitimate Interests: Processing for fraud prevention, security monitoring, responsible gaming oversight, platform improvement, and support quality assurance is carried out on the basis of 77r77's legitimate interest in operating a secure, fair, and high-quality platform. We conduct a balancing assessment to ensure these interests do not override your privacy rights.
• Consent: Where we send you promotional communications or use non-essential cookies, we do so on the basis of your consent. You may withdraw your consent to receive marketing communications at any time by contacting support or using the unsubscribe mechanism in any marketing email.

5 How We Use Your Data

The personal data we collect is used for the following specific purposes:

• Account Management: Creating, maintaining, and securing your 77r77 player account; processing password resets; managing account closures; and communicating essential account-related notifications.
• KYC & Age Verification: Verifying your identity and confirming that you meet the 21+ age eligibility requirement before permitting withdrawals or at any point during the player relationship where verification is warranted.
• Payment Processing: Facilitating deposits and withdrawals via bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, and BRAC Bank; reconciling transaction records; and resolving payment disputes.
• Bet Settlement & Game Delivery: Processing bet placements, settling outcomes, crediting casino game winnings, and maintaining a complete and auditable record of all gaming activity on your account.
• Responsible Gaming: Monitoring account activity to identify patterns that may indicate problem gambling behaviour; administering deposit limits, session reminders, reality checks, and self-exclusion tools; and proactively reaching out to players showing indicators of harm.
• Fraud Prevention & Security: Detecting and investigating suspicious account activity, attempted identity fraud, multi-accounting, money laundering, bonus abuse, and prohibited betting behaviour.
• Platform Improvement & Analytics: Analysing aggregated, anonymised usage data to identify areas for improvement in platform design, game offering, payment experience, and customer support quality.
• Personalisation: Where you have consented, using your gaming preferences and activity data to present personalised game recommendations and relevant promotional offers.
• Marketing Communications: Sending promotional emails, SMS notifications, and in-platform messages about new games, bonuses, and seasonal offers to players who have opted in to receive such communications.
• Legal & Compliance: Maintaining records required by law, responding to lawful requests from regulatory bodies or law enforcement authorities, and defending 77r77 against legal claims.

6 Data Sharing & Disclosure

77r77 does not sell, rent, or trade your personal data. We share data with third parties only in the limited circumstances described below, and always subject to strict data processing agreements that require those parties to protect your data to the same standard we apply.

6.1 Payment Service Providers

To process deposits and withdrawals, we share relevant transaction and identity information with our payment partners: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, and BRAC Bank. These providers receive only the minimum information required to process the specific transaction and are prohibited from using that data for any other purpose.

6.2 KYC & Identity Verification Partners

Where we use third-party KYC verification services to validate your identity documents, we share your identity data (name, date of birth, NID number) with those services under secure, encrypted connections. Verification providers are contractually prohibited from retaining your data beyond the verification process.

6.3 Game Providers

Live casino and slot games are delivered by third-party studios including Evolution Gaming, Ezugi, Pragmatic Play, NetEnt, and Microgaming. These providers may receive a player session token and account identifier to authenticate your gaming session. Full personal identity data (name, address, NID) is not shared with game providers.

6.4 Fraud Prevention & Security Services

We share technical data (IP address, device fingerprint, behavioural signals) with fraud prevention and security service providers for the purpose of detecting and preventing fraudulent activity. These providers act as data processors and may not use shared data for their own independent purposes.

6.5 Legal & Regulatory Authorities

77r77 will disclose personal data to law enforcement agencies, courts, or regulatory authorities where we are legally required to do so, or where disclosure is necessary to protect the rights, property, or safety of 77r77, its players, or the public. We will notify you of any such disclosure where we are legally permitted to do so.

6.6 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of all or part of 77r77's business, player data held at the time of the transaction may be transferred to the acquiring entity as part of the business assets. We will notify affected players of any such transfer and of any resulting changes to this Policy before the transfer takes effect.

7 Data Retention

77r77 retains personal data for as long as is necessary to fulfil the purposes described in this Policy, unless a longer retention period is required by applicable law or compliance obligation. Our general retention periods are as follows:

When data reaches the end of its applicable retention period, it is securely deleted from active systems and removed from backup archives on a rolling schedule. Data that cannot be immediately deleted due to technical constraints is quarantined and restricted from active processing until deletion is completed.

8 Data Security

77r77 implements a multi-layered security framework designed to protect your personal data against unauthorised access, disclosure, alteration, and destruction. Our key security measures include:

• Transport Encryption: All data transmitted between your browser or device and 77r77 servers is encrypted using TLS 1.2 or higher, enforced by a valid SSL certificate. Our platform will not load over an unencrypted HTTP connection.
• At-Rest Encryption: Sensitive personal data fields stored in our databases — including identity document data and financial records — are encrypted at rest using AES-256 encryption.
• Access Controls: Access to player personal data within 77r77's internal systems is restricted to authorised personnel on a strict need-to-know basis. All internal access is logged and subject to audit.
• Password Security: Player account passwords are hashed using industry-standard cryptographic algorithms. 77r77 support staff cannot view your password in plain text.
• Two-Factor Authentication: 77r77 supports optional two-factor authentication (2FA) for player accounts. We strongly recommend enabling 2FA to add an additional layer of protection.
• Penetration Testing: 77r77 conducts periodic security assessments and penetration tests to identify and remediate vulnerabilities before they can be exploited.
• Incident Response: In the event of a personal data breach that poses a risk to your rights, 77r77 will notify affected players and relevant authorities within 72 hours of becoming aware of the breach, in line with our incident response procedures.

9 Cookies & Tracking

77r77 uses cookies and similar technologies (including pixel tags and local storage) to operate and improve the Platform. The table below describes the categories of cookies we use.

9.1 Managing Cookies

You can manage cookie settings through your browser's built-in privacy controls. Most modern browsers allow you to block third-party cookies, clear existing cookies, or receive a notification before a cookie is set. Please note that blocking essential cookies will impair or prevent access to the 77r77 Platform. For guidance on managing cookies in your specific browser, refer to the browser's help documentation.

10 Your Privacy Rights

As a 77r77 player, you have the following rights in relation to your personal data. To exercise any of these rights, contact our support team via live chat or email at [email protected]. We will respond to all data rights requests within 5 business days.

• Right of Access: You have the right to request a copy of all personal data we hold about you. We will provide this in a structured, commonly used, machine-readable format.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct it. You may also update basic account details directly through your 77r77 account settings.
• Right to Erasure: You may request deletion of your personal data where it is no longer needed for the purposes for which it was collected, or where you withdraw consent and no other legal basis applies. Please note that we may be required to retain certain data for legal and compliance reasons even after an erasure request — we will inform you of any such limitations.
• Right to Restriction: You have the right to request that we restrict the processing of your personal data in certain circumstances — for example, while a rectification request is being resolved.
• Right to Data Portability: You have the right to receive your personal data in a portable format and to have it transferred directly to another service provider where technically feasible.
• Right to Object: You have the right to object to processing of your personal data carried out on the basis of our legitimate interests. We will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests.
• Right to Withdraw Consent: Where processing is based on your consent (e.g., marketing communications), you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

11 Minors & Age Gating

77r77 does not knowingly collect, process, or store personal data from individuals under the age of 21. Our Platform is strictly intended for adults aged 21 and above. The registration process includes an age declaration and is supported by KYC age verification to prevent underage access.

If 77r77 becomes aware that personal data has been collected from a person under the age of 21 — whether through a misrepresentation during registration or any other means — we will immediately suspend the associated account, void any related bets or game rounds, and securely delete all personal data associated with the underage user as promptly as technically possible, subject to any minimum retention periods required by law.

Parents and guardians who believe that a minor may have registered on the 77r77 Platform are urged to contact us immediately at [email protected] so that we can take prompt action.

12 Third-Party Services

The 77r77 Platform integrates with a number of third-party services to deliver games, process payments, and maintain platform security. Each of these providers operates under their own privacy policies and data processing terms. Key third-party integrations include:

• Game Providers: Evolution Gaming, Ezugi, Pragmatic Play, NetEnt, Microgaming — game session data is processed within each provider's own secure environment.
• Payment Processors: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank — financial transaction data is processed by these providers in accordance with their own privacy and security standards.
• Analytics Services: 77r77 uses internal and third-party analytics tools to monitor platform performance. Analytics data is anonymised before processing and is not linked to individual player identities.

77r77 is not responsible for the privacy practices of third-party providers. We encourage you to review the privacy policies of any third-party services that you interact with directly — for example, when using the bKash or Nagad app to complete a deposit transaction.

13 International Transfers

77r77 operates primarily to serve players in Bangladesh. However, some of our third-party service providers — including game studios, KYC verification platforms, and cloud infrastructure providers — may process personal data on servers located outside of Bangladesh. Where such international transfers occur, 77r77 takes steps to ensure that appropriate safeguards are in place to protect your personal data to a standard equivalent to that described in this Policy.

Safeguards for international transfers may include: contractual data processing agreements incorporating standard data protection clauses; transfer to providers in jurisdictions with recognised adequate data protection standards; and technical security measures such as end-to-end encryption applied prior to any cross-border transmission.

If you would like further information about the specific safeguards applied to any particular international transfer of your personal data, please contact us at [email protected].

14 Policy Changes

77r77 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or platform features. When we make material changes to this Policy, we will:

• Update the "Last Updated" date shown at the top of this page and in the notification bar;
• Send a notification to the email address registered to your 77r77 account, summarising the key changes;
• Display a prominent notice on the Platform for a reasonable period following the update.

Your continued use of the 77r77 Platform after the effective date of a revised Policy constitutes your acceptance of the updated terms. If you do not agree with a material change to this Policy, you have the right to close your account and request deletion of your personal data, subject to our legal retention obligations, by contacting support.

We encourage you to review this Policy periodically to stay informed about how we protect your personal data. Archived versions of previous policies are available on request.

15 Contact Us

If you have any questions, concerns, or complaints regarding this Privacy Policy or the way 77r77 handles your personal data, please reach out to our team using the contact details below. We are committed to addressing all privacy-related enquiries promptly and transparently.

• Email: [email protected]
• Live Chat: Available 24 hours a day, 7 days a week via the 77r77 Platform
• Response Time: We aim to respond to all privacy enquiries within 5 business days
• Operating Hours: Bangladesh Standard Time (UTC+6), round the clock for live chat

When contacting us about a data privacy matter, please include your registered email address and account username in your message so that we can locate your records securely and respond as efficiently as possible. Do not include sensitive documents such as NID copies or payment screenshots in your initial message — our support team will guide you through a secure submission process if such documents are required.